Independent digital consultant based in Stockholm, Sweden.

I analyse, develop and execute strategies for companies seeking to strengthen their digital positioning and increase revenue from their online presence.

I help my clients grow

My goal is to make my clients feel smarter, more informed and in control. I help reaching digital clarity, setting goals and achieving them. 

How it works

Everything I do starts with understanding your business goals, your online audiences and their journeys. Every tool I choose is essential to get measurable results, every decision is backed up with data and analysis.

Define the goal

I help my customers to answer existential business questions in order to find the way forward, e.g.

  • What is the reason your business exists online?
  • What problem does it solve for stakeholders and users?
  • What are desired goals and outcomes?
  • How will success be measured?
  • What segments are essential to interpret the results?
Analyze what's happening

I help my clients to analyse their website performance by taking different aspects into
consideration: traffic, content, micro-copy, design and persuasion science. There is no one-size-fits-all analysis. Therefore, I use focus questions to carry out my detailed analysis, which will help my clients to define their goals and objectives.

Increase conversion

I help to increase website conversion by optimising and constantly testing what is required: marketing channels, messaging, design, copy and images. I am a big fan of A/B testing and Intelligent Fast Failure.

Optimize Strategy

I provide ongoing monthly and quarterly analysis and advisory for my clients. The
questions we discuss might concern traffic and device performance, audience behaviour
analysis and design changes connected to it, new behavioural research and potential ways
of implementing it to the site. Every decision is backed up with data analysis and/or

About me

I am a top-ranked digital analyst who moved to Stockholm in 2011 and worked with digital businesses ever since. In 2014, I completed an education in Hyper Island (eCommerce business) and joined its sister agency Britny as a digital analyst and strategist working with a broad range of assignments. In 2017, I became an independent consultant broadening my scope of expertise even further.

In the past 7 years, I’ve successfully delivered over that 70+ projects to both, clients and agencies. I use my own best practices catering to the needs of every unique project, with its own set of tools, KPIs and deliverables.

In June, I got my master’s degree in analytical philosophy, and I am currently looking for
new challenges.

Years of experience

Satisfied clients

ongoing projects

hours ping-pong played

What my clients say

Maria’s sharp thinking and ability to execute fast is invaluable for a small, fast-growing company like Learnifier. With her solid digital marketing knowledge, she is committed to co-strategize, build, and optimize on revenue-generating activities as part of the team. It is such a joy to work with an expert who is passionate in her field like Maria and understands how to convert objectives into results and deliver ongoing digital support.

Katja Moeller

Head of Marketing, Learnifier

Vi anlitade Maria under vår Vit jul-kampanj för att in fler kunder till vår gåvobutik via annonsering på Facebook. Vi ökade försäljningen jmf med samma tid året innan och vi fick flera bra tips och idéer under vägen som vi kan använda för att lyfta vår digitala kampanj ytterligare.

Karin Berg

Digital ansvarig, IOGT

Vi har jobbat med Maria i flera år och har alltid varit nöjda med hennes starka leverans inom optimering, djupa kunskap inom webbanalys och inte minst utifrånperspektiv.

Anna Boberg

Webbansvarig , Plan International Sverige

Some other companies I recently worked with

Let’s talk

Let’s get into details on how your online strategy could bring you more clients and help your brand to stand out.